Goldgenie, a UK-based company that had earlier launched a Dh9,300 (£1,597) BlackBerry Q10 in gold bezel, is back with another expensive version of a popular smartphone, this time an Apple iPhone 5 sporting both gold and diamonds with a price-tag that only a select few will be able to afford.
“Goldgenie have secured exclusive worldwide distribution rights to the Superstar iPhone 5. The phone comes in two editions: the 18ct Solid Gold Superstar iPhone 5 and the 18ct Solid Gold Diamond Studded Superstar Ice, laced with around 364 diamonds,” the company said in a statement.
Last month, Goldgenie announced its Bahrain franchise, which means that those interested in turning their handsets to gold can now do so within the region. Goldgenie Bahrain, established by franchisee Kingsley Dodwell, is the latest Global Master franchise set to make record sales, after creating the Bahrain Royal Crest Gold iPhone 5.
According to an earlier statement, Kingsley decided to launch in Bahrain after reading of the growth of the Goldgenie brand, as well as celebrity support and endorsements from clients such as the Beckhams, Elton John, Denzel Washington and Usain Bolt, not to mention a host of Premiership footballers and clubs.
The new limited edition version of the iPhone 5 that comes with solid 18 ct gold and 364 certified (5.5ct in total) diamonds is available for (widen your eyes) £68,000, or Dh393,000 at the current exchange rate.
“The Superstar ICE can be covered in 364 diamonds (5.5 carats in total) or any precious stone that you require,” the company says. All for just Dh400,000 or thereabouts.
If you don’t have that kind of money idly sloshing around in your study, there is a cheaper version too, sans the diamonds for those a little short on cash.
“The Superstar iPhone 5 blends high-spec technology with one-of-a-kind design. The Solid Gold Superstar weighs 180 grams and is priced at £48,000 (Dh278,000),” the statement reads.
“Purchase of either Superstar iPhone comes with a luxury oak finished customised box,” it adds. We’re absolutely sure that the oak-finished customised box completely justifies the exorbitant price!
It isn’t the first time Goldgenie has dabbled into Apple’s products. “This release is the latest in our prestigious Superstar range, and follows the hugely successful Superstar iPhone 4,” says the company.
It also boasts of the iPad mini embellished in 24ct gold, rose gold or platinum (for Dh9,300) and gold iPod Touch (ranging between Dh3,100 and Dh4,800). But that’s peanuts compared with the current offering.
“Goldgenie’s Swiss specialist designer can also offer a super update to any of the most current iPhone, BlackBerry, Samsung, or HTC smartphones, in fact any mobile phone,” the company claims.
Laban Roomes, Goldgenie CEO, said: “Goldgenie’s flagship offering has to be the Superstar Ice solid gold iPhone; 180 grams of pure gold which envelopes the iPhone 5. This very special piece of craftsmanship also incorporates 5.5 ct of clear or coloured diamonds to suit any taste.” Clearly.
Roomes, who founded the company in 1995, started by gold-plating car emblems for Lexus and body-piercing jewellery, before growing the company into an international pioneer of mobile phone and gadget customisation. Appearing on Dragon’s Den in 2007, Roomes attracted the backing of renowned entrepreneur and dragon James Caan.
Today, Goldgenie has master franchisees in 20 countries, at a wide variation of national economic profiles; from France to Zambia.The company specialises in customising and embellishing a range of items, from roses to game consoles, as well as supplying selected exclusive and luxury products to high end retailers such as Harrods and Selfridges.