Facts You Must Know About the Food Bill

We cannot imagine our life without a pinch of food in a day as it is the most essential element for human beings to survive. In an overpopulated country like India, there is more demand for basic necessities like food, clothing and shelter, out of which, food serves as the most important component for a healthy living. The country is home to 25 percent of starving poor people of the world.

Recently, the Central government with the main aim to combat poverty and hunger of its ever increasing population had introduced ‘Food Security Bill’ which is considered as the world’s largest welfare scheme. The bill guarantees highly subsidized food grains to two-thirds of the population. Here are some of the facts worth knowing about this food legislation as listed by rediff.com

Initial Stage of Food Bill

7326Rwim Food Security Bill- the most ambitious project of the UPA government was first drafted by its Chairperson Sonia Gandhi way back in the year 2010. Initially, the bill aimed to supply food to around 75 percent of the country’s population. C Rangarajan, an Indian Economist led a panel which urged the government to reduce entitlements and also to reform the Public Distribution System (PDS).

.A year later, the draft report was circulated by the ministry of food for public opinion. In July 2013, the government approved an ordinance that covers 67 percent of the country’s population.

 Provision Included

523C8cAG In this scheme, the government rolled out 5 kg of rice, wheat and coarse grain at Rs 3, 2 and 1 per kg respectively to an estimated 800 million people i.e. 75 percent of rural and 50 percent of urban population every month. The rest will be designated as general ones.
Under the welfare scheme Antyodaya Anna Yajna, families below the poverty line (BPL)will be entitled with 35 kg food grains per household every month and general households will get  3 kg. But, the scheme does not provide pulses and edible oils, due to the lack of supply in the country.

 Empowering Women and Children

iz47SyRf The food bill is not only confined to the general masses but also gives equal importance to women and children . The bill seeks to empower women by entitling meals and maternity benefits of not less than 6000. Besides these benefits, pregnant women and lactating mothers will also receive maternity benefit of at least 6000. Woman should be at least 18 years old to avail ration card. As per prescribed nutritional norms, Children between the age group of 6 months to 14 years will be allowed to take home ration or hot cooked food under ICDS and Mid-Day Meal Schemes.

 Food grains required and the cost involved

2904B5qx It is estimated that the total food grains required for this welfare scheme is around 62 million tons a year. This means subsidy bill of over 12.4 million will be required to successfully implement this food bill all over the country.

Procedures involved in choosing the Beneficiaries


Beneficiaries for the bill will be chosen on the basis of the 2011 population census. The states and union territories are allowed to include their own criteria or can employ census data based on social, economic and caste, where the government is meant to identify households within its jurisdictions. But in the original Food Bill, the central government is responsible for identifying it.

Misconception about the bill

Many people have raised the question whether India can afford such an expensive scheme, where the country’s annual food subsidy bill will witness more than double  of 1.3 trillion rupees. It is also claimed that this bill will only fill the pockets of those corrupt and inefficient state-owned cheap food ration shopkeepers. It is said that, the food bill is an extensively regarded key method of the union government to entice people to vote for them in the upcoming 2014 election.

Can Falling Rupee be Rescued by Gold in Indian Temples?

The Prime Minister, The Finance Minister, The Finance Ministry of India as well as the RBI are trying to come up with dynamic measures to solve the current problem of falling rupee and improving the Indian economy as a whole. Most of the initiatives taken by RBI met with criticism, and the need of the hour is to come up with some novel idea to curb the current crisis, reports Debiprasad Nayak of The Wall Street Journal.

One of the control measures announced by Government is to increase the import duties on gold. But experts believe that the gold loving Indians will not be affected by the price rise. According to World Gold Council, India currently has around 20,000 tons of gold worth $950 billion. About 2.79 percent of this gold is held by Reserve Bank of India and the rest is under individual possession. Few experts suggest that Government should try to make use of some of this gold. “If we will be able to bring out only 10% of the gold holdings, we don’t need to import any gold for the next two years,” said Haresh Soni, chairman of the Mumbai-based All India Gems & Jewellery Trade Federation.

The gold loan scheme is already practiced in India in which banks accept gold jewelry and bars from individuals and provide loan based on the quantity and current price of gold. The minimum deposit should be of 500 gm of gold. If the amount of deposit is reduced to 100 or 200 grams, it would be feasible for many Indians to use this scheme.  Hence, Government should try and make use of this unproductive asset to increase dollar inflow and reduce gold import.

US readies possible missile strike against Syria

Despite President Obama cautioning against intervention in Syria, the Pentagon is making “initial preparations” for a cruise missile attack on Syrian government forces, according to a new report.

Joint Chiefs Chairman Gen. Martin Dempsey is expected to present options for such a strike at a White House meeting on Saturday, CBS News reported on Friday. 

US Secretary of Defense Chuck Hagel suggested Friday naval forces are moving in position closer to Syria in case Obama chooses action.


The Defense Department has a responsibility to provide the president with options for contingencies, and that requires positioning our forces, positioning our assets, to be able to carry out different options — whatever options the president might choose,” Hagel said, adding a decision must be made quickly given “there may be another (chemical) attack.

Meanwhile, a defense official, cited by Reuters, said on Friday the US Navy was expanding its Mediterranean presence with a fourth cruise-missile ship, the USS Mahan. Though the source stressed to Reuters the Navy did not have orders to prepare for military operations against Syria.

The ship was due to head back to the United States, but the commander of the US Sixth Fleet decided to maintain the ship in the region. 

All four ships are capable of launching long-range, subsonic cruise missiles to reach land targets.

President Barack Obama is under renewed pressure to take action following the emergence of footage of what appears to be the aftermath of a toxic agent attack in a Damascus suburb on Wednesday. The forces of President Bashar Assad were assaulting a rebel stronghold in the district at the time, but deny responsibility. Moscow, which has maintained close ties with the regime, called the incident a rebel “provocation” possibly designed to derail upcoming Geneva peace talks.  

Though the Pentagon will present plans for potential action on Saturday, as CBS reported, President Obama has final say on any further developments.

Questioned on the continuing upheaval in Syria and Egypt during a CNN interview Friday, Obama said the United States should be wary of “being drawn into very expensive, difficult, costly interventions that actually breed more resentment in the region.”

Obama went on to express reservations for becoming involved in the 30-month Syrian conflict due to a lack of international consensus. 

If the US goes in and attacks another country without a UN mandate and without clear evidence that can be presented, then there are questions in terms of whether international law supports it, [and] do we have the coalition to make it work?” said Obama

Despite his cautious tone, Obama’s national security adviser Susan Rice said via Twitter, “What is Bashar al Assad hiding? The world is demanding an independent investigation of Wednesday’s apparent CW attack. Immediately.

Adding to the rhetoric in Washington, Sen. John McCain said that if the administration was to “let this go on,” it was “writing a blank check to other brutal dictators around the world if they want to use chemical weapons.” 

The top Democrat on the House Foreign Affairs Committee also spoke out in support of a strike in Syria, writing to Obama of the need to respond to the latest alleged outrage.

If we, in concert with our allies, do not respond to Assad’s murderous uses of weapons of mass destruction, malevolent countries and bad actors around the world will see a green light where one was never intended,” Rep. Eliot Engel wrote on Friday.

Engel has been a proponent of a more aggressive approach to Assad’s government.

And, we can do this with no boots on the ground, from stand-off distances,” he added in the letter. “I know that your Administration is wrestling with these very complex issues, but I believe that we, as Americans, have a moral obligation to step in without delay and stop the slaughter.”

Obama insisted to CNN that while the United States remains “the one indispensable nation” in international diplomacy, he suggested that perhaps this was one conflict where the world should not look to Washington for a definitive answer.

The notion that the US can somehow solve what is a sectarian complex problem inside of Syria sometimes is overstated,” said the president.

The White House later released a statement confirming Obama’s words, and emphasizing that the US has no plans to put “boots on the ground.”

NASA Unveils Potentially Hazardous Asteroids Map

In case you were wondering if Hollywood scenarios like the Armageddon could ever come to pass, NASA has just found an answer for you. In a recently unveiled map of potentially hazardous asteroids, the US Space Agency suggests those dangerous asteroids that are close to Earth’s orbit are several thousands.


The disconcerting map of the inner Solar System points to the orbits of 1,400 PHAs that are currently close to our planet. This is part of NASA’s Near Earth Objects program and it only includes asteroid bodies that are considered dangerous.

Why are these considered dangerous asteroids, you may ask? For one thing, there is the size issue as these bodies are all over 140 meters in diameter. Included in this category are also asteroids that currently pass close to the Earth’s orbit, which is within 7.5 million kilometers from our planet.

The PHA map displays a rather dizzying swarm of orbits surrounding the sun. Most of the orbits are concentrated around the orbit of Jupiter.

If the thought of so many large asteroids hovering over the Earth is scary, try not to panic. According to NASA experts, these are only classified as potentially hazardous, and not an imminent threat to our life on Earth.

This does not mean that any of these PHAs will impact the planet over the coming 100 years. However, constant observation is necessary to map out their trajectory and to observe potential threats in the decades to come.

This NASA map shows the orbits of thousands of potentially hazardous asteroids.


In fact, NASA researchers and astronomers are on a constant lookout for asteroid bodies that may pose a threat to the Earth. According to a NASA spokesperson, almost 90% of the largest asteroids that have been identified as potential threats so far, were unveiled by such surveys and mapping systems.

NASA’s Near Earth Objects (NEO) Program is focused on mapping all comet and asteroid activity that occurs near our planet’s orbit, in an attempt to have a clear decade long warning in place, in case a large object like a PHA approaches the Earth.

Narendra Modi – the people’s politician #NaMo

Narendra Modi has been the victim of the longest running defamation campaign in India’s political history. It’s more than a decade since 2002 when media,left-liberal mafia,Islamists & communists and congress propaganda machine started their hate campaign against Modi.If one looks at the propaganda then she finds that same lines are being repeated every time and not only this but same propaganda has been going on for the last 60-70 years against nationalist forces! But opposition to Modi and the systematic mis-information campaign and slandering against him is the most shrill ever seen in India. It is therefore, necessary to analyse why Modi has attracted so much hostility that opposing forces have abandoned even the basic precautions of wearing the masks this time. The opposition to Modi stems mainly from following factors.



The Hinduphobia is so engrained in the minds of leftist brigade that it is perplexing some times. In their eyes Hindus are inherently fascist, communal and inferior people who have no right to self governance and empowerment. In fact they have no right to survival or to preserve their culture and spiritual traditions.

That is why genocide of Hindus during Islamic invasions when some 80 to 100 million people were butchered is whitewashed and praises are written for the barbarians who did that, that is why religious prosecution of Hindus in Pakistan, Arab countries and even in India is ignored or labelled a communal topic, that is why ethnic cleansing of Hindus in Kashmir is blamed on Hindus themselves or ethnic cleansing of Bodos in Assam is dismissed with a straight face.

Needless to say that this attitude is inherited form the colonial masters, after all what the communism is all about? Nothing but a strand of western imperialism and hegemony and on that a failed and disastrous one.So strong is the Hinduphobia that they have woven a whole fantasy world of ” historical and social” analysis to “prove” how evil Hinduism has been and the only way out is total annihilation of Hindus. So anybody who talks about one of the the largest ethnic cleansing in world in Pakistan and Bangladesh is shouted down as a fascist and communal because victims were Hindus and Sikhs. What is logic of Hindus in Muslim lands anyways, goes the Hinduphobic thought process! Hinduphobia has eaten up their brains to such an extent that they even side with the most regressive and barbaric forces of Islamofascism and shower praises on Taliban and feel “secular” in company of like of Jilani and Bukhari! It is, therefore, intolerable for them to see a leader who is proud of being a Hindu and can rise to great heights without resorting to Hindu bashing.

It is intolerable that he refuses to wear skull cap or splashes his pictures of throwing Iftar party unlike seculars like Mulayam who is only seen in the pics wearing skull cap and making dua at Iftar parties but never in a temple or performing puja! It is blasphemy that Modi refuses to believe that all burden of Hindu-Muslim unity is only on Hindus. After all when do we see any Muslim politician ever accepting Tilak on his forehead or throwing party on any Hindu festival? Of course it never occurs to Modi bashers that a Hindu too can have religious rights and sensitivities like others and horror of the horror a Hindu can have right to reject.Modi has demolished the anti-Hindu propaganda and stereotypes by showing the world the meaning of Hindutva through his developmental works and achievements.

He has revived the Hindu administrative ethos of the old-honesty, loyalty, hard-work, impartiality and entrepreneurship. It is the spectre of the return of the Gupta-Chola administrative culture, splendours of Vijyanagar and dedication of Maurayans which is haunting leftist-congressi mafia. And they are leaving no stone unturned to malign Gujarat and Modi.


It gives nightmares to castist-communal-communists, Congressi elites and upper caste Muslims that Modi does not belong to the so called upper castes but to a caste which lies low in the castist hierarchy. But he has broken the glass ceilings and threatens the little cosy world of the traditional elites by his mantra of mass prosperity and equality. And that he has done so without evoking caste politics is something which has shaken the whole political dispensation and the leftist “academia” (in fact less of academia and more of propaganda machine). In the castist-communal-communist pseudo history Hinduism is the religion of some invading “Brahmin-Baniya” aryan invaders who imposed it on the indigenous people.

Therefore, all others should not follow Hinduism (and convert to other foreign religions!) They mean that Dalits, tribals and the masses of India had no history, culture, religion and civilisation but all they think is theirs is actually imposed on them by invaders. In true castist mentality they believe that people never had any brains of their own and were not capable of creating their own culture,spirituality apart from what some Aryans imposed on them. And even today they are incapable of deciding good from bad and must,therefore, follow what the comrades tell them or evangelists feed them. By propagating this myth they have sought to systematically de humanise the Dalits, tribals and others to create a rootless and alienated people which can be used as the cannon fodder in their “revolution”.

In this they are enthusiastically joined by evangelists and Islamists who are sensing spoils for their schemes. It is this game which has been upset by Modi’s Hindutva -A proud assertion of people’s Dharma and willingness to stand up for the spiritual freedom and rights of Dalits and tribals and other oppressed sections of society and not to let them become a hunting ground for predatory religious organisations or to be tortured for being Hindu by castist-communists. This is beyond belief for mostly upper caste, mostly rich, mostly urban leftist mafia, congressi Rajas, mediapersons and “intellectuals”.

The upper caste Muslims, the promoter of Islamism and admires of foreign Turks and Mongol overlords of India, are insecure about their power and wealth to which they have grown accustomed to while muslims masses lived in deprivity. When was the power in the hands of the Indian muslims in the much glorified “Muslim rule”? Irani, Turani, Mughalani aristocrats schemed for power while Hindustani Muslims with their Hindu brethren worked in fields and paid taxes to fill the coffers of these invaders! Modi by refusing to buy in the distorted version of the history and calling Delhi sultanate what it really was-a barbaric military occupation of India by fanatic and often psychic overlords-threatens the hold of dogma of religion and pseudo history of past glories over the Muslim masses.

By championing the mass prosperity without paying homage to religious identity he has become a headache for Mullahs and Maulavis who are rightly sensing the ground slipping under their feet. That a so called low caste person can be the fountainhead of so much dynamism, efficiency and intellect is intolerable for castist leftist and media establishment and thus these two are hostile to him to the extent of insanity.


Modi by his straight forward refusal to do politics of communal appeasement and symbolism has become target of the all the communal elements in the country especially communists. He has focused on development and prosperity rather than caste and communal mobilisations. And by this he has enhanced its appeal across the religious, regional and caste divides. This upsets the game plan of those who seek to keep India permanently fractured along communal lines and gives sleepless nights to the old political guard who simply cannot imagine a post communal politics.


Modi’s politics of development and not of emotions and identity challenges the status quo of the political culture in India. He offers no Muslim reservation, no free laptops, no subsidies and no other freebies but his work record and developmental agenda. Gujarat has grown under him as the dynamic hub of opportunities, business and entrepreneurship. It is attracting not only investments form India and abroad but also the talents. He has promoted a liberal and market friendly economic policies and thus increased prosperity, jobs and social mobility.

The caste system is based on the two foundations-endogamy and denial of economic freedom. People are trapped in their respective professions which they have inherited by the accident of the birth. The central point in the caste system has been the denial of the economic freedom often enforced by the perpetuation of the violence. And it is on the economic freedom that all our other freedoms rest. The caste system can be broken only by providing antidote-economic liberty-to the fundamental reason that sustains it. Modi by following this policy has rattled the socialist brigade who see the lifetime of their work collapsing like a heap of card. Caste system cannot be overcome by socialism as many people falsely believe.

In fact, caste system is very much like socialism as it imposes the dictate of the society on the individuals, reduces the scope of individual entrepreneurship & choice and places the society above individual. People are told what they should think rather than what they actually think. Socialism can only strengthen caste system and identities as can be seen in communist dominated states of W.B, Kerala or heartland of socialist politics i.e. U.P, Bihar etc. The double digit industrial and agricultural growth in this global recession is envy of the whole India. Modi has proved that the decisive and visionary leadership can deliver results and that he is the most efficient and visionary political leader in the country.

This gives cold feet to the samajwadi typos who never want people to come out of castism and poverty otherwise who will be fooled by their samajwadi utopia? The Likes of Mamta, Mulayam, Commies and Congressi are sensing the coming rebellion in the states they continue to oppress as the Gujarat model convinces more and more people that things can change for better and Hindutva is that change.

National security

Modi’s no nonsense approach to the internal and external security stands in sharp contrast to the manipulative and cowardly approach by the opposition. In the ten years of the Modi’s rule Gujarat has seen no communal riots (with the exception of the 2002 riots after a Muslim mob burned train coach at Godhara and when Modi had just assumed power). Where as U.P is burning under communal riots under “secular” Samajwadi Sarkar, In Assam illegal Bangladeshis are doing ethnic cleansing of the helpless tribals, In Hyderabad fascists and communal elements like MIM’s Owasi are having the free run! But of course no body is calling Mulayam-Akhilesh or Tarun Gogai fascist or communal.

It is clear Modi is being targeted for very different reasons which have nothing to do with 2002 riots or concerns for minorities. Modi’s refusal to even entertain question of religious or ethnic identity of the terrorist worries those who ask for mercy for Afzal Guru and Kasab or LTTE terrorists. The prospect of Modi in charge has rattled the powers that be who could count about weak and reptilian politicians to save their pets in the name of minority or majority grievances and manufactured dissents. It is clear that Modi will not tolerate these sinister forces like those behind Kundankulan protests, Maoist vandalism or aggressive evangelism wearing the mask of human rights and anti- caste discourses which seek to install a sense of alienation among different sections of the society. These forces have not found any foothold in Modi ruled Gujarat and they fear that their free run in rest of India will come to an end if ever Modi assumes the national role.

Hence, the massive and unprecedented international campaign by ” rights” groups and lobbying with foreign governments by shadowy groups against Modi.

But despite these shameless efforts by sinister elements to malign Modi his popularity has risen across the country and sections of the society.

His recent interview to Shahid Siddique ( which drove seculars to silly theatric, even expelling Siddique from S.P) and Google hangout broke the siege the Media had built around people and Modi.

Modi’s work and track record speaks for it self and that is why people have given repeated mandate for him and his government. That is why he is the most preferred candidate for the top post in the country. Nothing can stop the awakening of the people who are desperate to get rid of corrupt-castist-communal-communist political culture to which India has descended.

[  The author of this post is a research scholar from JNU. But he would like to remain anonymous due to considerations about the left leaning culture in his centre and especially the hatred for Modi prevalent there.]

TTP will open a front against India if its army did not stop

Line of Control tension

The Taliban leader said on Wednesday, that the TTP will open a front against India if its army did not stop ‘unprovoked attacks’ on Pakistani territory in Kashmir.

“If Indian does not stop firing along the LoC in Jammu and Kashmir, we will also target Indians and will defend Pakistani borders,” the TTP leader said. Asked about the logic of attacking Pakistani forces defending the country’s geographical frontiers, the Taliban leader said, “we are fighting the Pakistani government for the sake of Islam, but it does not mean that we will allow the enemies of the country to attack our homeland.”
Published in The Express Tribune, August 15th, 2013.

Now Chinese army Intrudes into Arunachal and refuses to vacate

The face-off between the Indian Army and the People’s Liberation Army (PLA) of China continued in Chaglagam sector of Arunachal Pradesh as Chinese troops refused to budge from the occupied position approximately 30 km inside the Indian territory.

Sources said the Indian side decided not to escalate the tension and efforts were on for a flag meeting between the local commanders to resolve the differences.

“Chinese troops had put up tents on Tuesday night at the occupied position, but it was removed on Wednesday morning. Efforts are on to end the standoff between the two sides. Currently, 9 JAK rifles is face to face with Chinese troops in Chaglagam sector,” sources said.

“There were several intrusions in the past also when Chinese used to come and put some signs inside our territory before departure. But this time they are showing more aggression and refuse to vacate the occupied position despite official drill and aerial recce by Dy GoC and a brigadier,” he said.

Although, there have been several instances of Chinese incursions in the recent past, the Centre had said that the two sides were committed to maintain peace and tranquillity along the Line of Actual Control (LAC) in the Indo-China border areas, pending a final settlement of the boundary question.

“The Centre keeps a constant watch on all developments having a bearing on India’s security and takes all necessary measures to safeguard it,” the MEA said.


Mahinda Rajapaksa Is A Sinhalese Extremist – Lee Kuan Yew #TAMIL #SRILANKA

Lee Kuan Yew, the Father of Singapore and father of Prime Minister Lee Hsien Loong of Singapore has described Sri Lankan President Mahinda Rajapaksa as a Sinhalese Extremist and what happened in Sri Lanka in 2009 as ethnic cleansing.


This statement of Lee is a matter with great import. All these years criticism from outside was dismissed by the Sri Lankan government as by colonialists. But this is by a respected Asian leader. After Singapore’s Senior Minister has spoken thus, will Singapore feel free to attend the Commonwealth Heads of Government Meeting (CHOGM) in November?

These comments were made during lengthy conversations with the author of the book

Prof. Thomas Plate, Citizen Singapore: How To Build A Nation – Conversations with Lee Kwan Yew, Marshall Cavendish, 2011.

Surprisingly such comments of great import in a 2011 book are making it into the public domain only 2 years later.

Author Thomas Gordon Plate is an American journalist, internationally syndicated columnist and a Professor at Loyola Marymount University in Los Angeles, CA as its Distinguished Scholar of Asian and Pacific Studies.

Specifically Lee Kuan Yew has said of President Rajapaka and Sri Lanka, “[Sri Lanka] is not a happy, united country. Yes, they have beaten the Tamil Tigers this time, but the Sinhalese who are less capable are putting down a minority of Jaffna Tamils who are more capable. They were squeezing them out. That’s why the Tamils rebelled. But I do not see them ethnic cleansing all two million-plus Jaffna Tamils. The Jaffna Tamils have been in Sri Lanka as long as the Sinhalese.”

Plate: “So what Asia saw was ethnic cleansing?”

Lee: “That’s right.”

Plate: “They [the Tigers] will come back, you think?”

Lee: “I don’t think they are going to be submissive or go away. The present President of Sri Lanka believes he has settled the problem; Tamil Tigers are killed and that is that.”

Plate: “See, that’s really a fascinating point, because to the extent that we have any sense of who you are at all, we think of you as this hard-boiled force- first guy. But in fact your system of government is much softer, consensual and intelligent, whereas what the Sinhalese in Sri Lanka are doing is a caricature of an LKY who never existed.”

Lee: “I’ve read his speeches and I knew he was a Sinhalese extremist. I cannot change his mind.”

colombo  telegraph

How Tech Cos Celebrate India’s Independence Day

India, the largest democracy in the world is stepping into its 67 year of independence. It’s a day when the country opens up its colorful wings like a peacock in its full glory. The flag-hoisting ceremonies, parades and cultural events could be seen across its terrain. The tri-color will find its glorious presence on high buildings and polls; people’s attire; accessories; homes and vehicles; and more. But how do the tech companies celebrate the big day in India? Take a look at it.

#1 Google Doodle

Google doodles adorn the search page marking big events and have been received with lot of enthusiasm since its debut. The search giant dedicated doodles to India several times.   

Google has doodled on India’s Independence Day seven times in the past eight years, only missed out in 2009. The first one in 2005 had a simple Ashok Chackra that made up second “O” in Google. The Independence Day doodle for 2012 was more creative where “G” was converted in to Peacock with its long neck making the curve of alphabet.   The Google is all gearing up to bring a doodle to celebrate this year’s I-Day. Keep guessing what it will be till tomorrow.

#2  Flipkart Independence Day Offers

Flipkart, one of the biggest e-commerce company in India has geared up for independence day celebrations offering great deals in electronics, toys, home furnishing and other categories.

When it comes to electronic products, the site is offering lucky draws. The offer duration is from August 13 to August 16. During the offer period, everyday : 67 (marking 67 years of independence day) lucky customers will get 100 percent cashback; 158 (stands for 15th August) lucky customers will get 50 percent cashback; 1947 (marking the year we got independence) lucky customers will get 10 percent cashback.

Winners will be chosen via a lucky draw and will be informed via e-mail on August 30. Winner list will also be posted on flipkart.com Facebook page. Customers will get their cashback in the form of store credit and it will be credited into customers flipkart wallet account on August 30 and it can be redeemed on all products (clothing, footwear, accessories, books, electronics, etc.) listed by WS Retail on flipkart.com.

ALL customers (including lucky draw winners) will get an assured saving in the form of a store credit or instant cashback. Exact details will be mentioned under offer section on the product page.

You will get minimum 25 percent off on 1500+ brands of watches; an additional 25 percent off on selected brands, the offer holds good even for home furnishing.

#3 Google to celebrate India’s I-Day with “Google Impact Challenge.”


Ahead of India’s Independence Day celebrations this week, Google announced to launch ‘Google Impact Challenge in India’, inviting Indian nonprofits to tell how they would use technology to improve people’s lives.

At the end of the challenge, four nonprofits will each receive an Rs 3 crore (around $500,000) Global Impact Award and technical assistance from Google to bring their projects to life, the California-based tech-giant announced today.

“On the eve of India’s Independence Day, we’re celebrating the spirit of creativity and entrepreneurship of the world’s largest democracy by spotlighting the best local nonprofits that are using technology to make the world better,” Nikesh Arora, senior vice president and chief business officer, Google said on a blog post.

#4 Wishpicker offers chance to send in wishes to freedom fighters

On the eve of Independence Day, a start up is offering people an opportunity to express gratitude to a handful of still surviving freedom fighters in the country.

The brainchild of two IIT graduates, the website ‘Wishpicker.Com’ , which began operations in January this year offers people a chance to send in wises to the people who fought for the freedom of the country.

The heroes – who are almost 90 years old now- include those who were imprisoned by the British, fought for the Indian national army, set a railway station on fire – among others.

“Our team got in touch with a few freedom fighters who are still alive, and on hearing their tales of courage and sacrifice, we realised that today’s youth has forgotten the hardships that our freedom fighters went through …” says Prateek Rathore who co-founded the site with Apurv Bansal.

People can log on to the site and leave their messages, including pictures messages says Rathore. A team from the website would present these wishes to them in person and senders would in turn receive photos of these freedom fighters with their messages.

“We are uploading the interviews of these heroes on the Internet, in order to spread awareness about the sacrifice that they made for the nation. We urge the youth to send in their wishes to these heroes, and make them feel special – something that they truly deserve”, says Rathore.

“Today we’re launching the Google Impact Challenge in India, inviting Indian nonprofits to tell us how they’d use technology to improve people’s lives.”

#5 Snapdeal is contributing to social cause on I-Day


The site says, “Celebrate this Independence Day by owning the Indian Tricolour. Say it with a flag All the proceeds from this sale will be donated to CRY (Child Rights and You). CRY is one of the oldest Indian NGOs working for the rights of underprivileged children of India. Over the last 3 decades CRY has reached out nearly 2 million children and has ensured lasting change in their lives.”

#6 Watch I-Day celebrations live on YouTube


The Indian Independence Day celebrations and the Prime Minister’s address to the Nation will be streamed live on Youtube. The stream will be made available tomorrow from 6:25 am onwards. The  users will also be able to enjoy highlight clips from the celebrations. The Doordarshan has tied up with Google for the cause.

#7 Varighty.com is offering I-Day themed products


If you are looking for the Independence Day themed pillow cushions, mugs and other such utensils you can get it on Varighty.com. The website is also offering great deals on other products including electronics and accessories, furniture, artifacts and more.  

#8 Amazon.in is offering books based at great price slashes


Amazon India has an offer to celebrate the Indian Independence Day. Amazon is offering 66 books (Kindle Version) for INR 66 each on the 66th Indian Independence day celebration.  The list includes Patriots and Partisans: From Nehru to Hindutva and Beyond Durbar, Yayati: A Classic Tale of Lust, As The Crow Flies, My Experiments with Truth: An Autobiography, Jinnah vs. Gandhi The Bhagavad Gita According to Gandhi, and 22 others. There are also offers on selected electronic, apparel and other categories.

Google to celebrate India’s Independence Day, to award Rs.3 crores to 4 winners

Ahead of India’s Independence Day celebrations this week, Google announced to launch ‘Google Impact Challenge in India‘, inviting Indian nonprofits to tell how they would use technology to improve people’s lives.
At the end of the challenge, four nonprofits will each receive a Rs 3 crore (around USD 500,000) Global Impact Award and technical assistance from Google to bring their projects to life, the California-based tech-giant announced Monday.
“On the eve of India’s Independence Day, we’re celebrating the spirit of creativity and entrepreneurship of the worlds largest democracy by spotlighting the best local nonprofits that are using technology to make the world better,” Nikesh Arora, senior vice president and chief business officer, Google said on a blog post.
“Today were launching the Google Impact Challenge in India, inviting Indian nonprofits to tell us how they used technology to improve people’s lives.
At the end of the challenge, four nonprofits will each receive a Rs.3 crore (around USD 500,000) Global Impact Award and technical assistance from Google to bring their projects to life,” he wrote.
Arora said registered Indian nonprofits can apply online until September 5.
Googlers from India, and around the world, will review applications and announce the 10 best projects on October 21.
“You can learn more about the top 10 finalists then, and cast a vote for who you think should receive the Fan Favorite award,” Arora said.
“On October 31, I’ll join Ram Shriram, Jacquelline Fuller, Anu Aga and Jayant Sinha in Delhi to hear the 10 finalists pitch live.
As judges, we’ll select three awardees based on their potential impact, scalability and ingenuity.
We’ll also announce the winner of the Fan Favorite, according to your vote,” he wrote.
“Growing up in India, I’ve seen firsthand the vibrancy and innovativeness of India’s social entrepreneurs.
I’m excited to see their projects and support their ideas for how to use technology and Rs.3 crores to change the world,” Arora wrote.

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