Google pays $100 mn to Indian-American Neal Mohan to keep him from #Twitter

Google has paid a staggering bonus of $100 million to Indian-American executive Neal Mohan, just to keep him from accepting a job at Twitter.

Mohan is the man in charge of display ads for Google. He launched and developed the company’s approach and execution for that side of Google’s business. According to Business Insider which carries an excellent detailed profile of Mohan, He has a “special ability to understand what’s newly possible thanks to technology, and how this might be applied to serve a business strategy.”

He is expected to bring in an estimated $7billion for Google this year.

The report added that the bonus had come just as Mohan was on the verge of accepting an offer by Twitter to become chief of product in 2011.

A report in TechCrunch estimated that he was paid $100 million then, and Business Insider says that given the current value of Google stock, those shares are probably worth around $150 million today. The stock options will fully vest in three years.

Mohan graduated from Stanford in 1996 and worked for Accenture and NetGravity, before the latter was acquired by DoubleClick.

According to Daily Mail, “a private equity firm bought the company for $1.1billion and the CEO hired Mr Mohan to help rehabilitation. About 18 months later, after Mr Mohan implemented an aggressive plan to streamline and focus the business, Google bought it for $3.1billion.Since then, he has overseen Google’s acquisition of start-up companies to help bolster Google’s ad market.”

He reportedly also has a free rein to develop the display ad business as he sees first.

Business Insider had also collected a number of descriptions about Mohan from his co-workers who said things like, “He’s not a screamer or a big table-banger” and “”He doesn’t bullshit. If our numbers were going bad, I heard from him”. His clients were equally impressed saying things like “”He is the quiet assassin. He’s not a big show-boater.”

10 Women Friendly Industries of India

The modern day’s empowered women are on a mission to conquer the world and are giving stiff competition of men in every possible field. But unfortunately, not all the industries are female friendly and offer the same perks for greater work-life balance.

Here is a list of female-friendly industries that offers flexible working hours, good maternity policies, help with child care and most of all, healthy working environment, as listed by Ankita Shreeram on ItsMyascent.

#10. Education:

Teaching is a career that screams out for women’s touch. It is a line of work that is easy to get into and in addition offers utmost flexibility in terms of schedules. The demand for quality education and the subsequent rise in the number of schools and colleges across the world is bound to create new opportunities for women who aspire to utilize their time effectively.

#9. Sports:

Sports may seem like a dubious choice for many, but the fact is that, it is a highly lucrative career option that offers stardom and fame. With the emergence of youth icons such as Mary Kom or Saina Nehwal, and increased backing by Government, a large number of women definitely ought to be encouraged to take up this field as a viable career option.  

#8. Human Resource:

This industry has been traditionally dominated by women. The percentage of men working in this profession is very little, with most of them occupying the top notch positions, while the lower level is predominantly under the control of females.

HR is a profession that craves for the ability to understand the underlying issues, face the challenges, and respond to them rationally, that are traits most women are intrinsically born with. The ability to apply their inherent skills to take tough decisions and manage emotions can be an added bonus for women in this profession.

#7. Food & Hospitality:

This field provides an opportunity to unleash women’s touch and creative potential to the highest degree. It is a good career that offers a high degree of flexibility and autonomy, and in addition, does not require much investment.

Women’s inherent flair to establish constructive relationships with the customers and management capabilities can prove its worth in this line of work. 

#6. Health & Fitness:

This field is in fact the best line of work for the women. Opportunities in this field are plenty, especially in health related sectors such as beauty, physiology or fitness. Kindhearted, intuitive and people centric nature of women can be a big plus in this industry. Though the initial years can be quite challenging, the flexible and accommodative nature of this field makes it an ideal and the most desirable career option for women.

#5. Social Work:

Women are generally caring, loving and compassionate by nature, which makes them a perfect-fit for this profession. Here they get do a lot of service to the humanity, especially the underprivileged.

Over the past decade the number of women in this field has risen drastically and the rise is primarily attributed to the higher intensity of social service needs. This trend towards sharp employment growth is expected to continue in the coming years.

#4. Entrepreneurship:

Presently, an increasing number of women are turning to entrepreneurship in a pursuit for greater flexibility. Artistic entrepreneurship is currently the booming line of work for women that are offering autonomy and good income opportunities.

Women have a greater chance of being successful in this field due to the fact that most women have a strong academic background, tend to be neither pushy nor rude and most of all, have a strong drive for initiating activities.

#3. Fashion and Style:

Fashion and style has always been and shall continue to be the most desirable field for women.

This field demands artistic flair and creativity that comes naturally to most females. This is an ideal option for women, since it is something they generally enjoy and understand to minute details. Flexibility and work-life balance are other perks of this field, which most women are craving for.

#2. Public Relations and Marketing:

This is an ideal profession for women because they have a natural flair for keeping others happy. The work-life balance, huge pay packages and most of the autonomy make this the most sought after field by women in the job market.

#1. Media:

Media is a glamorous and promising field, especially for women. This field demands creativity, intelligence, good communication and most of all, the artistic flair, which most women are inherently born with. Huge pay packages and the added perks are some of the factors that are luring women into this field.

 

Four Young Indians Create a True ‘Smartwatch’ Before Apple

Off late, wrist watches have changed their image from a necessary time tracking device to an accessory, which doubles as a phone. It not only tells time but notifies you on incoming calls, previews the text messages, reads mails and a lot more.

However, none of these “Smartwatches” are not exact replica of a phone. They sync with the phone through Bluetooth and works accordingly. But many tech titans including Apple and Samsung are reportedly on final stages of developing Smartwatch, which is said to be the new ‘hot gadget,’ and a ‘killer of Smartphones.’

But before all of them, here is a watch developed by four Indian youngsters, which according to the developers, is a true wearable phone with size and design of a wristwatch, or a “Smartwatch”, reports TOI.

The four lads behind the innovative gadget are three 24-year olds and a school boy- software developer Ankit Pradhan, communications professional Pavneet Singh Puri, lawyer Apurva Sukant and Siddhant Vats, a 17-year old schoolboy the youngest member in the team. Four of them have formed their company, Androidly Systems Private Limited

“There are other such products in the market, but they mostly sync with Smartphones and are not phones in themselves. We have ported Android on to a much smaller board and built a wearable phone,” says Sukant, a Beethoven fan who is the resident designer of the group.

The watch with 2-inch screen has a 2-mega pixel camera and runs on an older version of android operating system. The device is built with a speaker and mic. Besides, the end of the wrist-strap can be plugged into a USB socket to charge the phone as well as to be used as a storage device. According to the developers, the device will be available in Indian markets from March 15 as well as abroad and each set will cost 12000.

The smart watches have been around more than a decade but it has failed to grab the attention as the lucrative touch phones ruled with their innovative designs, finish and software. Apart from the Indian quartet, other multinational companies like Apple and Samsung are also working on the similar, wearable devices with some of them like pebble, already available in the market.

For instance, wearable devices like Sony SmartWatch, LG Watch Phone, Samsung Cell-Phone Wristwatch and Nike+Fuelband were some of the popular ones. But none of them turned out to create a new space in the market.

The story of the device named to be ‘Androidly’ is quite interesting. “We have all been friends for years now and would hang out at Rajinder da Dhaba a lot. I was a member of my college student council then and was getting a lot of calls regarding the college fest. That day, my phone rang at a time when my hands were dripping with chicken curry. And I just couldn’t retrieve it from my pocket,” says Puri, who had been working two jobs in Melbourne during the development stage of the Smartwatch.

Hailing from middle-class backgrounds, the youngsters started their own company will little help from home. Currently, they are on the process of finding investors to have a close contact with Chinese manufacturers.

 

Ten Most Famous Business Cards Of Legends

In an era of Facebook, iPhone and Smartphones; the humble business card is at the brim of turning outdated. But once, the captivating business cards, of rich and famous tech tycoons, celebrities and politicians have marked a remarkable change from being pragmatic to giving an insight into their personality sticking to an old-fashioned manner but in their own unique style.

Here are the 10 famous business cards that belong to the some tech titans and celebrities which everyone would love to have a look at.

#10 Steve Jobs

There was a time when walkman was the future and iPod was outlandish. At that point of time, Steve Jobs, founder and CEO of Apple was in immediate need of business card to flourish his business. Following, he came up with a variety of business cards in a simplistic and unique manner. He started his creation of business cards from 1979.

#9 Eric Schimdt

Eric Schimdt, according to his card holds the title of “Chairman of the Executive Committee and CEO of Google”. Schimdt’s card was actually a talk of the town soon after it was created due to its typo errors. It created hype in the media because of his power and designation as the Search Giant’s CEO.

#8 Mark Zuckerberg

“I’m CEO, Bitch”, Facebook CEO and billionaire, Mark Zuckerberg, shows the world that you can get away with anything and everything when you’re the boss. The story of this title has been the talk of the town since 2009. The film “the Social Network”, based on Ben Mezrich’s book, announced the phrase to the world. Through his card, he shows that you’re the boss and can put anything on the card and no one can deny it. It marks a bold statement and presents an impression of radicalism or lack of concern and considered expression.

#7 Bill Gates

The colorful visually-appealing business card introduced by Microsoft founder and billionaire, Bill Gates. Back then, Microsoft was headquartered in Albuquerque. The card introduces the founder with a full title.  He might not carry the prestige of a former President, but his contributions to the society are far-reaching. The business card design and possibilities reached a matured stage where he has made the best use of it.

#6 Steve Wozniak

One of the coolest and most modern business cards we’ve ever seen comes from Apple co-founder Steve Wozniak. The card is made of stainless steel with creative design and laser etching. It is custom made and includes designs, both etched and printed. It is sleek, smooth sexy lines wrapped around future-proof metal.

#5 Evan Williams

Evan Williams, the founder of several internet companies, is known to be the creator of two most popular internet websites, Blogger and Twitter. Williams’ business card carries a logo of Twitter on one side along with his name, designation and the company name where he has looked forward to make it simple. It was created soon after he was raised as the CEO of the social networking site, Twitter.

#4 Barack Obama

The Senatorial business card of Barack Obama presents a rare archive of the 2008 Presidential elections. Barack Obama, the junior United States Senator from Illinois was elected as the first African American President of the United Sates. The business card carries the patriotic raised seal of a gold eagle and his name, designation and office details as United States Senator. It guarantees authenticity as it comes with a certificate.

#3 Walt Disney

The animation giant, Walt Disney, popularly known as Disney, created a business card hand-drawn which obviously sounds and appeals cool. It provided a taste of his passion and illustrative skills on the card which shows a vivid example of who he is and what he does.

#2 Lady Gaga

Lady Gaga teamed up with Polaroid in 2011 with an aim to restore the famous brand. The company designed a business card for the pop-music star which is quite innovative and catchy. It is designed with a logo of the company in bold characters alongside her name and designation as “Creative Director”. The texts, probably supposed to be the company’s address is striked off whch have made it catchy.

#1 Albert Einstein

Known to be the father of modern Physics, Albert Einstein, had a surprisingly plain business card which hardly had any justice to his theories, his personality nor his appearance. He has mainly focused on the simplicity of the card, rather than revealing his identity and profession.

Twenty Biggest Websites In The World

From online candy sales to a website to search other website, everyone has got a website under their name these days. The popularity of a website is the measure of visitors it has garnered, and it is what draws the defining lines between being big and being meager. If you were thinking Google is the biggest website in the world, you are wrong! It is another one from USA. comScore, the digital analytics company came up with the list of most popular Website in the world. If you are curious to know which ones found their way up in the ladder, then here are the 20 biggest websites in the world, compiled by Business Insider.

#20 Amazon.com 163 Million Unique Visitors

The company: Amazon.com is the world’s largest online retailer. Started as an online bookstore, it soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys and jewelry. The company was founded in 1994, spurred by what Bezos called his “regret minimization framework”, which described his efforts to fend off any regrets for not participating sooner in the internet business boom during that time. Amazon was originally founded in Bezos’ garage in Bellevue, Washington.

The company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire Tablet—and is a major provider of cloud computing services.

#19 Sina.com.cn 169 Million Visitors

Sina.com is the largest Chinese-language infotainment web portal. It is run by Sina Corporation, which was founded in 1999. Sina was recognized by Southern Weekend as the “Chinese Language Media of the Year” for 2003 and in the early 2000s, it was known as the “Yahoo of China.” Sina launched a microblogging service Weibo in 2009, and has grown to more than 400 million users. Sina has said it has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers combined.

#18 WordPress.com 170.9 Million Visitors

WordPress.com is a blog web hosting service provider owned by Automattic, and powered by the open source WordPress software. WordPress has been able to attract users by offering dead-simple tools for blogging and web publishing. Given that it’s open source, WordPress has the upper hand on other platforms that require licensing fees.

There are nearly 60 million WordPress.com sites, which receive more than 100 million pageviews per day. Everyday over one million new articles and over one million comments are published. Some notable clients include CNN, CBS, BBC, Reuters, Sony and Volkswagen. In September 2010, it was announced that Windows Live Spaces, Microsoft’s blogging service, would be closing, and that Microsoft would instead be partnering with WordPress.com for blogging services.

#17 Apple.com – 171.7 Million Unique Visitors

Apple.com is online destination for Apple products and software. It is the domain for the Apple Store as well as customer support pages for all Apple products. It’s bookmarked as the default homepage on Safari browser that is the default browser in all Apple Internet-connected products which are owned by countless number of people already.

#16 Sohu.com – 175.8 Million Unique Visitors

Started in 1997 as the country’s first online search company, Sohu.com is a Chinese portal and search engine. It offers advertising, online multiplayer gaming and other services. Sohu was ranked as the world’s 3rd and 12th fastest-growing company by Fortune in 2009 and 2010 respectively.

#15 Bing.com – 184 Million Unique Visitors

Bing is a web search engine from Microsoft. The Redmond Company has aggressively advertised Bing, and made huge efforts to make the search engine much easier to use, with the addition of things like the social sidebar and improved algorithms. Microsoft also pays other Websites to link to Bing.
On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search.[6 hat it is: Web search engine.

#14 Twitter.com – 189.8 Million Unique Visitors

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. Since its launch, Twitter has become one of the ten most visited websites on the Internet, and has been described as “the SMS of the Internet.”

The presence of news organizations, politicians, and other industry-specific experts have turned Twitter into the ultimate source of information.

#13 Taobao.com – 207 Million Unique Visitors

Taobao.com is Chinese marketplace for clothing, accessories, jewelry, food, electronics, and more, similar to eBay and Amazon, operated by Alibaba Group. Founded by Alibaba Group in May 10, 2003, it facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores that mainly cater to consumers in mainland China, Hong Kong, Macau and Taiwan.

#12 Ask.com – 218.4 Million Unique Visitors

Ask is a question answering focused web search engine powered by Google. It founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California.

#11 Blogger.com – 229.9 Million Unique Visitors

Blogger.com is one of the earliest dedicated blog-publishing tools; it is credited for helping popularize the format. It allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a sub domain of blogspot.com.

#10 MSN.com – 254.1 Million Unique Visitors

MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.

MSN was once a simple online service for Windows 95, an early experiment at interactive multimedia content on the Internet, and one of the most popular dial-up Internet service providers. Today, MSN is primarily a popular Internet portal.

#9 Baidu – 268.7 Million Unique Visitors

Baidu is a Chinese web Services Company headquartered in the Baidu Campus in Haidian District, Beijing. It offers many services, including a Chinese language search engine for websites, audio files, and images. Baidu also offers 57 search and community services including Baidu Baike, an online collaboratively built encyclopedia, and a searchable keyword-based discussion forum. Baidu was established in 2000 by Robin Li and Eric Xu.

Baidu is one of China’s most popular search engines. It employs thousands of China’s best engineers to continually update the quality and speed of its search engine.

#8 Microsoft.com – 271.7 Million Unique Visitors

Microsoft.com is destination for purchasing Microsoft products, and downloading MS software and updates. There are a lot of Microsoft Windows-powered computers out there, and most of them come with Microsoft.com bookmarked for customer support and lots of other functions, no wonder it’s on this list.

#7 QQ.com – 284.1 Million Unique Visitors

QQ.com is China-based search engine and portal. QQ is an abbreviation of Tencent QQ, which provides customers with a popular instant messaging software service. Due to popularity of the instant messaging software service, by 10 September 2012, there were 784 million active user accounts with approximately 100 million online at a time.

#6 Live.com – 389.5 Million Unique Visitors

Live.com is Microsoft’s new email service. It was a customizable portal launched by Microsoft in early November 2005 and it was one of the first Windows Live services to launch. Live.com lets users add RSS feeds in order to view news at a glance. Building off Microsoft’s Start.com experimental page, Live.com could be customized with Gadgets, mini-applications that could serve almost any purpose.

Some gadgets integrated with other Windows Live services, including Hotmail, Live Search, and Favorites.

#5 Wikipedia.org – 469.6 Million Unique Visitors

Wikipedia.org is simply the easy and best source of knowledge. It is a collaboratively edited, multilingual, free Internet encyclopedia supported by the non-profit Wikimedia Foundation. Its 24 million articles, over 4.1 million in the English Wikipedia, are written collaboratively by volunteers around the world.

As of February 2013, there are editions of Wikipedia in 285 languages. It has become the largest and most popular general reference work on the Internet, having an estimated 365 million readers worldwide.

#4 Yahoo.com – 469.9 Million Unique Visitors

Yahoo.com is a search engine and platform that connects to users to other Yahoo properties, such as Yahoo Finance and Flickr. Yahoo is one of the original Web portals from the 1990s; it offers news, sports, finance, and email.

#3 YouTube.com – 721.9 Million Unique Visitors

YouTube.com is the platform for uploading, sharing, and watching user-created videos. It was created by three former PayPal employees in February 2005. In November 2006, YouTube was bought by Google for US$1.65 billion, and now operates as a subsidiary of Google, and the site got more popular.

#2 Google.com – 782.8 Million Unique Visitors

Google.com is web search engine, popularly known as ‘search giant’. Google entered a crowded search engine market in the late 1990s, but won because it was the fastest and had a clean design. It was founded by Larry Page and Sergey Brin while both attended Stanford University.

#1 Facebook.com – 836.7 Million Unique Visitors

Facebook.com is the largest social networking site with over a billion registered users. Facebook was founded by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

Facebook can cause frustration: Study

Social networking site Facebook can make you feel envious of your “successful” friends, leading to frustration and dissatisfaction, a new German study has found.

Researchers led by Dr Hanna Krasnova of the Humboldt-Universitat zu Berlin surveyed Facebook members regarding their feelings after using the platform.

More than one-third of respondents reported predominantly negative feelings, such as frustration. The researchers identified that envying their “Facebook friends” is the major reason for this result.

Krasnova, explained that, “Although respondents were reluctant to admit feeling envious while on Facebook, they often presumed that envy can be the cause behind the frustration of ‘others’ on this platform – a clear indication that envy is a salient phenomenon in the Facebook context”.

“Indeed, access to copious positive news and the profiles of seemingly successful ‘friends’ fosters social comparison that can readily provoke envy. By and large, on-line social networks allow users unprecedented access to information on relevant others — insights that would be much more difficult to obtain offline,” Krasnova said in a statement.

Those who do not engage in any active, interpersonal communications on social networks and primarily utilise them as sources of information, eg reading friends’ postings, checking news feeds, or browsing through photos, are particularly subject to these painful experiences.

The study also found that about one-fifth of all recent on-line/offline events that had provoked envy among the respondents took place within a Facebook context. This reveals a colossal role of this platform in users’ emotional life.

Paradoxically, envy can frequently lead to users embellishing their Facebook profiles, which, in turn, provokes envy among other users, a phenomenon that the researchers have termed “envy spiral”.

The researchers were also able to establish a negative link between the envy that arises while on Facebook and users’ general life satisfaction. Indeed, passive use of Facebook heightens invidious emotions that, in turn, adversely affect users’ satisfaction with their lives.

“Considering the fact that Facebook use is a worldwide phenomenon and envy is a universal feeling, a lot of people are subject to these painful consequences,” study co-author Helena Wenninger of the TU-Darmstadt said.

Related articles

• How Facebook and Twitter can boost your ego and make you more impulsive in just five minutes (ktrmurali.wordpress.com)

How Facebook and Twitter can boost your ego and make you more impulsive in just five minutes

• Policy-makers need to consider the impacts, warn researchers
• Inability to concentrate found to be one of the effects
• Browsing social networks for just five minutes can cause loss of control

Facebook and other social network sites can cause users to lose control and may lead to violence, obesity and debt.

Browsing for just five minutes on social networks can boost user’s self-belief so much that they become more impulsive.

Effects can include an increase in binge-eating, loss of concentration and lack of application, a study showed.

 

Browsing Facebook for just five minutes can increase impulsive behaviour, the study found.

Researchers are also concerned that the loss of control prompted by using Facebook could lead to social problems such as aggression and violence.

‘Given that self-control is important for maintaining social order and personal well-being, this subtle effect could have widespread impact,’ the study from the US warned.

‘This is particularly true for adolescents and young adults who are the heaviest users of social networks and have grown up using social networks as a normal part of their daily lives.’

Dr Andrew Stephen, of the University of Pittsburgh, and Dr Keith Wilcox of Columbia University in New York, carried out the study with more than 1,000 Facebook users and said it was the first time it has been demonstrated that facebook and other social networking sites lead to loss of control.

They urged policy-makers to investigate social network use to better understand how people behave after using Facebook and other sites.

‘We have demonstrated that using today’s most popular social network, Facebook, may have a detrimental effect on people’s self-control,’ said Dr Stephen.

Research identified an increase in binge-eating as one of the effects of using social network sites.

The researchers found that the key to behavioral changes after using social networking sites is the way they boost a user’s feeling of self-worth.

For people who send and receive posts from a number of friends with whom they have ‘strong ties’ even using a site for a short period of time was observed to increase self-esteem.

This is thought to happen because the social conventions that prevent boasting in face to face meetings are weakened when posting online, the researchers argued.

Users are also likely to focus on presenting positive images of themselves which are reinforced by supportive responses.

Having had their self-esteem boosted, the study showed, the self-control of users was weakened and resulted in different types of behaviour.

Volunteers taking part in one test were instructed to either spend a few minutes browsing social network sites or to look through CNN.com and TMZ.com.

Participants were then asked to choose between a healthy snack or a chocolate chip cookie and it was found that those using social network sites were more likely to opt for the unhealthy option.

‘Social network use enhanced self-esteem, making them more likely to make an unhealthy food choice compared to those who did not browse Facebook,’ the academics reported in a paper – Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control – published online in the Journal of Consumer Research.

A similar test in which volunteers were asked to solve anagrams after going online showed that the Facebook users were more likely to lose concentration and give up on the puzzles.

Researchers also asked volunteers a series of questions to establish their Body Mass Index (BMI), how many credit cards they had and what their levels of debt were.

 ‘The results suggest that greater social network use is associated with a higher body-mass index, increased binge eating, a lower credit score, and higher levels of credit-card debt for individuals with strong ties to their social network,’ the researchers found.

‘This research advances our knowledge of social networks by demonstrating that social networks can have significant effects on consumer judgment and decision-making, even in tasks that are unrelated to social network use or more general social behavior.’

They added: ‘Our research demonstrates that social network use may also have a detrimental effect on well-being by leading certain people to exhibit lower self-control.

‘It would be worthwhile for researchers and policy makers to further explore social network use in order to better understand which consumers may be particularly vulnerable to suffering negative psychological or social consequences.’

Top 10 tips to keep your kids and teens safe online

Here are 10 tips for you to share with your youngsters, to help make sure they’re clued up about internet safety.

1. Lock down your Facebook page. Make sure your profile is only shown to your friends – not their friends too and certainly not the whole world! It’s good to check your privacy settings regularly, too, because Facebook often updates them.

2. If you don’t know someone on Facebook, don’t be tempted to accept their Friend request.

3. Don’t post anything anywhere on the internet if you don’t want the world to see it. Once you’ve uploaded something, you cannot be sure that it will stay with just the person you’ve sent it to. So if it’s private, don’t share it!

4. Never give out your address, unless your parents have said it’s safe and it’s absolutely necessary (eg. when you are requesting a delivery). And never agree to meet in person someone you’ve met online.

5. Make sure you password protect your phone or any other device you use. And lock it when you’re not using it.

6. Don’t click on suspicious-looking links. If something looks strange to you, ask a parent or teacher if it’s ok to click on it.

7. If your friend has sent you a message but it looks weird, or isn’t something they’d usually say, check with them before you open it. It could be that someone is using their account to send messages which could be infected with something nasty.

8. Always log out! Make sure you don’t leave any account open when you go away from your computer, phone or other device.

9. Follow these password rules:

• Never choose passwords which are real words you’d find in the dictionary. Use a mixture of upper and lower case letters, swap out letters for numbers, and use symbols like % and $ too.
• Make your password as long as possible. The longer it is, the harder it is to crack.
• Be creative! Never just use the name of your favourite sports team or band, or your pet’s name. They are too easy to guess, especially if you’re previously shared that information online.
• Use a different password for each website you use. If you struggle to remember them, you can use online ‘password management‘ software to save them for you. But remember to make your ‘master’ password VERY hard to crack!
• Don’t save your password to your computer if you share it with anyone. And never give anyone your password. Not even your best friend. It’s not silly to keep your password to yourself, it’s safe!

10. And finally, if it doesn’t look right, speak up! If you think something is suspicious or if you see something upsetting online, tell a parent or teacher, or report it to the website you’re trying to use.

#Twitter hack: How to find out if you’re affected & What to do?

Around 250,000 people have had their passwords reset after ‘sophisticated’ hackers broke into Twitter’s database and may have stolen emails and encrypted passwords. Here’s a guide on what you need to know

A Twitter page: the hackers will have wanted access to accounts so they could watch and control them. Photograph: Mario Anzuoni/Reuters

Q: how can I find out if I have been affected?
Go to a web browser, go to twitter.com, log out (if you’re logged in) and try to log in with your usual password. If you can’t log in – it will say there’s a problem with your username or password – then you’ve been affected.

(Deletion because Paul Lomax points out that web access will have been revoked if you were affected. See below.)

Q: I can’t check that just now. Am I likely to have been affected?

Only if you joined Twitter roughly in the first half of 2007. At that time it had a few million users. People (including myself) who joined in May 2007 have been affected. If you can’t remember when you joined Twitter, you can find out your “Twitter birthday” for yourself or any other user (it’s not private data).

Most people joined well after mid-2007, so on that basis you’re unlikely to have been affected.

Q: I can’t see an email from Twitter, and I can still post from Tweetdeck and other third-party clients – I haven’t tried the website. This means I’m OK, doesn’t it?

Not necessarily. The email from Twitter may have been filtered into your spam folder (users of Google’s Gmail should specifically look in their Spam folder; a search in the Gmail function won’t look at spam messages – and Twitter’s reset message to a Gmail account I use was filtered as spam.

The reason why third-party clients will still let you tweet is that Twitter doesn’t let them use your password. Instead, it uses “tokens” which are issued to the third-party programs, and authorise them to send tweets to Twitter’s database for redistribution to followers. The tokens weren’t revoked as part of the password reset; doing that would have meant that you’d have had to re-authorise all your apps, and for some apps Twitter has only made a limited number of tokens available. So that would have hurt both users and app developers.

Q: What did the hackers get?
Twitter says “our investigation has thus far indicated that the attackers may have had access to “limited user information – usernames, email addresses, session tokens and encrypted/salted versions of passwords.” Session IDs are used for web visits, rather than third-party applications.

Update: Twitter has asked us to point out the emphasis on the point that hackers “may” have had that access: “it’s not 100% certain that they did. We reset passwords as a precautionary measure,” a spokesperson told the Guardian.

Q: What has Twitter done about it?
It has revoked the session tokens – so web-based services for those accounts (such as the Twitter.com website – see Paul Lomax comment) won’t work – and reset the passwords, so even if the hackers can crack the encryption, the passwords won’t work.

Q: Why did they go after the early adopters of Twitter?

Probably they didn’t, directly. Chris Applegate speculates that the method by which the hack was done gave the attackers access to its database, and forced it to list the user details – but they were by default provided in ascending order – that is, from user No.1 upwards. That means that Twitter’s founders such as Biz Stone, Jack Dorsey and Evan Williams have almost certainly been affected.

Q: What were they after?

What most hackers are after – access to accounts. There’s no indication yet of what group or individual might have been behind it, but getting secret access to accounts is always useful to hackers: it lets them watch people, or masquerade as others and send poisoned links via direct message to get control of more accounts.

Plus, some people use the same password for their Twitter account as their email account, and other accounts (a very bad move) which could mean, if the hackers are able to crack the encryption around the passwords, that they would be able to get access to huge numbers of email accounts, which would mean escalating problems for those people.

Always, always, use different passwords for important accounts; and don’t chain together your email accounts (so that a password reset in one is sent to another more vulnerable one).

Twitter’s advice on passwords: “Make sure you use a strong password – at least 10 (but more is better) characters and a mixture of upper- and lowercase letters, numbers, and symbols – that you are not using for any other accounts or sites. Using the same password for multiple online accounts significantly increases your odds of being compromised. If you are not using good password hygiene, take a moment now to change your Twitter passwords.”

Q: How was it done?
Twitter isn’t saying; its blogpost about the attack says only that it saw “unusual access”. That means that the hackers were probing its database via the Twitter access method, and found a way to crack its usual safeguards.

It may be connected to the outage that Twitter suffered on Thursday, though the company hasn’t said.

Twitter is saying that “This attack was not the work of amateurs, and we do not believe it was an isolated incident. The attackers were extremely sophisticated, and we believe other companies and organizations have also been recently similarly attacked.”

That implies that this could be part of a pattern in which a number of media organisations – including the New York Times, Wall Street Journal, and – according to some reports – the Washington Post have been attacked by Chinese hackers. With people such as the Dalai Lama on Twitter, it’s possible that this was an attempt to find out what important messages were being passed between such members.

Can you ever erase yourself from the internet?

There is no black and white answer concerning consumers’ online privacy.

More and more each day the internet infiltrates commerce and social life and consumers are becoming more aware that their personal information is becoming less and less personal.  Some websites and apps have transparent sharing policies.  Some of them state exactly what information they will use for advertising but others aren’t so clear.

 So what if one day you’re fed up? Tired of the eerie advertisements that seem to cater perfectly to your personal history, hobbies and wants? What if you want to erase your online identity with no strings attached, which brings us to the question: Once your information is on the web, does it ever really go away?

The problem with online privacy

That was the question some of the top names in tech privacy were trying to answer at Churchill Club’s “The Privacy Gap” panel on Wednesday, including Brendon Lynch, chief privacy officer at Microsoft, and Facebook’s former chief privacy officer, Chris Kelly.

“There are still people who don’t know what they’re giving up when they sign up for services,” Lynch said. “They don’t know how much value is being derived from their data.”

The general theme of the talk seemed to center around the fact that in today’s climate, there is no black and white answer concerning consumers’ online privacy. While some panelists called for major innovation in regards to online privacy – World Privacy Forum’s Pam Dixon urged that the industry needs to start looking at “privacy as a feature, not a bug” – some saw privacy as a user problem.

“If I say to a consumer, ‘I am collecting every single piece information about you but I am telling you this up front,’ and you choose to continue to use my app, that is an educated informed choice and consumers have the right to make that choice,” explained Jon Potter, president of the Application Developer’s Alliance.

The general consensus was that online privacy issues are growing and consumers’ tolerance level with companies using their private information is dwindling fast.

Even Facebook was the target of FTC privacy charges back in 2011, accusing the social networking site of deceiving their users by telling them they could keep their Facebook information private, and then allowing it to be shared and made public. They have since reached a settlement, and one of Facebook’s requirements now is to post a clear and prominent sharing notice and have users consent to having their information shared. Judging from Facebook’s over 1 billion users, most people continue to use the site despite knowing that their information is being shared and tracked.

It’s the same story with the thousands of mobile applications and other sites that share your information, essentially making your every online step traceable back to you.

These experts on privacy admit and agree that not only should there be more innovation that closes the rift between consumer privacy and sharing practices, but there also needs to be new technology surrounding deleting your data from the web.

“There needs to be an educated technological discussion about whether it’s possible to erase your data from the Internet, and what does it mean when you no longer use a website and you want to back your data out,” Potter said at the panel.

Tricks to erasing yourself from the Internet

If you don’t want to stick around for more online privacy innovation and want to clear the Internet of your data, you’re out of luck if you want an absolute erase button. For example, even after you delete your Facebook, some of your data traces may still remain, which is explained in their privacy policy.

So what can you do?

• Check out Google’s removal request tool: It allows you to ask Google to remove search results or cached content.
• Deleting accounts: When deleting accounts, you will notice that some sites simply “deactivate” it. A tip for these situations is to delete every bit of your information from these sites, then link the site to a newly-created email address, and then delete that email address (tedious, we know).
• Contact sites directly: You can also contact particular sites and companies that have your personal information and politely ask them to erase it (again, tedious).
• Do not track: AVG security software has developed a tool that allows you to opt out of tracking on most web browsers. This means that browsers like Internet Explorer, Google Chrome and Mozilla Firefox won’t be able to track your Internet behavior.
• Keep your identity protected: Remember, if you find false information, or are afraid that your data is being used fraudulently, signing up for an identity theft protection service can help notify you of any fraudulent activity concerning your identity.

If you’d still like to use the Internet while protecting your privacy, you’ll need to keep reading privacy policies and exercising your choice of whether to continue using a website or application knowing their sharing practices.

Until there is more innovation and maybe some uniformity surrounding online privacy, being aware of what you are sharing when signing up for a service is very important, as well as knowing that your personal data is extremely valuable.

The moral of the story? Once you’re on the Internet, it’s very difficult to leave.