Starbucks debuts in India


US based Coffee giant Starbucks served its first cup of coffee in India, on October 19, 2012. The American global coffee company will serve a Cappucino Cafe Latte for between Rs 95 and Rs. 135 depending on the size of the drink, while iced beverages have been priced between Rs. 115 and Rs. 200.

Currently Cafe Coffee Day serves a Cafe Latte for between Rs. 78 and Rs. 85, with cold beverages costing between Rs. 100 and Rs. 133. Starbucks opened its first store in India on October 19, 2012 at Horniman Circle in South Mumbai. The company has opened its first store in the country in partnership with Global Beverages. The joint venture plans to open 50 stores by the end of 2013.

Americans Love Their Coffee So Much, They Spend Over $1000 A Year On It


Just how much does that cup of coffee cost? And how much are Americans willing to spend on it? Accordingly, a new research has found that Americans are not giving up their coffee addiction, even when the economic and job climate are weak.

Coffee culture is strong in America, and Americans are still paying for little indulgences like a cup of coffee.

But if you’re looking to save over a $1000 annually, cutting back on coffee might just help.

A recent research has found that Americans do not have a habit of tracking their expenses, and indulgences can add up. Nearly half of all American workers buy coffee regularly during working hours, spending almost $25 a week on coffee, or an average of $1000 a year.

The survey also found that men not only buy more coffee than women, but they also spend nearly twice as much as their female counterparts.

When it comes to lunch, two-thirds of those surveyed said they buy it instead of bringing their own, spending an average of nearly $2,000 a year on the midday meal.

Such spending habits may be changing soon, as nearly half of the younger respondents aged between 19 and 34 have made it a financial goal to save by packing lunch into the office.

Jodi Chavez, senior vice president of Accounting Principals, research firm behind the survey told the New York Times:

“They budget in new furniture or their commute, but not a coffee here or there. So over the course of a week or month people don’t realize what this expense is. A $3 cup of coffee is a little way to reward yourself and it’s a nice little pick-me-up and a guilty pleasure. People tend to have an easier time dismissing those small expenses as a means to reward themselves. It’s a little easier to hide the evidence of a cup of coffee than a big shoebox in the closet.”