Apple has finally opened the gates of iTunes Store to India. Apple customers in the country can now download, stream or store legal music and video content available in the digital store.
The iTunes Store will offer over 20 million songs including international tracks. Songs can be bought individually for price ranging from 7 to 15 or can buy as a complete album, starting from 70. The store also offers ability to buy or rent the movies which comes in High Definition and standard version. HD versions of some latest bollywood flicks are available for purchase from 450, while renting the same will cost around 120
Apple has also included Indonesia into the list of iTunes Stores. Even though the company has launched its digital store in many parts of Asia in June, India and Indonesia were left out till now. The company will also offer ‘iTunes Match’ which allows users to store music purchased from sources other than iTunes in Apple’s icloud.
The Cupertino tech giant, which recently started more focusing towards India with its products and services, will face competition in the latest segment from Nokia’s Music Store and Flyte, the digital store from Flipkart.
According to a 2012 report on Media and Entertainment Industry, the Indian music industry achieved a 19% year-on-year decline in sales of physical music which was compensated by a significant jump of 24% year-on-year in digital music consumed last year. The country also has high levels of content piracy.