Top trusted Brands of India


There are six drivers of trust: stability, innovation, relationship, practical value, vision, and competence; all these are equally correlated with brand trust states ifm in depth research and strategies. An independent survey conducted for Brand Equity by Nielsen is the benchmark for trust, which every brand wants to achieve. Here is a list of the most trusted brands in India.

Nokia

Most Trusted Brands in India

One of the early entrants, Nokia has established itself as the market leader in the mobile devices market in India, by building a diverse product portfolio and offering products across various categories. With the launch of its Ovi store, Nokia is renewing itself to be at the forefront, after the customer-driven devices by other companies started eating into Nokia’s market-share. The company is driven by consistent performance, delivering ‘more’ than the promise every day.

Colgate

Most Trusted Brands in India

The company made a modest start in 1937 and used hand-carts to distribute its Dental creams. Today Colgate-Palmolive has one of the widest distribution networks, a logistical channel spanning around 4.5 million retail outlets across the country. The company has grown with a outstanding record of enhancing value for its strong shareholder base. Colgate was ranked as India’s Most trusted Brand across all categories by Brand Equity’s Most Trusted Brand Survey for four consecutive years from 2003 to 2007.

 

Lux

Most Trusted Brands in India

Lux promises beauty and glamour and has been changing trends, evolving the beauty needs of the customers since 1929. It offers a wide range of soaps and body washes, with unique elements to make customers hooked on to it. The company feels that excitement can be created; but trust must be earned. The challenge before marketers is to deliver excitement in a way which enhances the trust, rather than violating it.

Lifebuoy

Most Trusted Brands in India

The company was launched 1895, and has ever since been synonymous with health and value. It was re-launched in 2002, 2004, and again in 2006, as having a superior formulation, new fragrance, and contemporary shape. Its vision is to make a billion Indians safe and secure by meeting their health and hygiene needs.

Dettol

Most Trusted Brands in India

Dettol is the gold standard for its proved ability to kill germs effectively and is recommended by experts. The brand is up to date with the changing lifestyle and has launched products like sanitizers, shower gels to meet the current trends. According to industry experts, even if Dettol is able to achieve a sales target of Rs 1,000 crore, it will be the second company, after Hindustan Unilever Limited to achieve this milestone.

Horlicks

Most Trusted Brands in India

Horlicks enjoys more than half of the health-food market, which makes it the leader in its segment. It went a major revamp in 2003 to increase its relevance, and has added more variants – biscuits, instant noodles and more to its folds, making it a family brand from mothers to kids.

Pepsodent

Most Trusted Brands in India

Pepsodent was launched in 1993, as the first toothpaste with unique anti-bacterial agents, which addressed the needs of the consumers to check germs even hours after brushing. In 2002, it launched a pack which contained a ‘germ indicator’, which enabled the consumers to see the efficiency of the toothpaste. It also offered Dental Insurance in the same year, to demonstrate the confidence it has on the superiority of its product. Its most recent campaign aims to educate consumers on the need for germ protection through the night

Tata Salt

Most Trusted Brands in India

In 1983, Tata Salt became the pioneer in the branded salt movement in India. It was the first of its kind to use vacuum evaporation technology. It campaigns itself as ‘desh ka namak’ (salt of the nation), which has lent voice to the emotional connect and warmth. It has earned the trust of the people by insisting on usage of salt for taste and adequate amount of iodine for complete wellness. It appeals across regions and has become an integral component of majority of Indian kitchens.

Britannia

Most Trusted Brands in India

Britannia has always been recognized for its innovative approaches to products and marketing them. It has been India’s biggest and pre-eminent food brand. Its 50-50 Maska-Chaska campaign became one of the country most successful product launches. In 2002, Britannia’s New Business Division formed a joint venture with Fonterra (the world’s second largest diary), which led to the birth of Britannia New Zealand Foods. Its vision and accelerating graph made Forbes magazine to include Britannia’s name in “one amongst the Top 200 small companies in the world”.

Ponds

Most Trusted Brands in India

Ponds, is one of the most dependable names in the skin-care products for ladies. It offers affordable products, which cater to individual skin-types. Ponds’ range of talc and creams has been among the trusted brands for Hindustan Unilever Limited (HUL), which had six of its brands in the top list.

14 Most Incredible Natural Waterfalls


Nature Photography By Cecil P Whitt01

As you know that nature photography is one of the best ways to create an appreciation of nature. Nature photography is so enjoyable that it can lift your mood and make you feel good. Nature pictures can also create a particular mood to the viewer such as comforting, relaxed, cheerful, happy or dark. Knowing the mood you want to communicate helps you know what kind of elements you need to add to your picture. Here are some really incredible waterfall photographs captured by Cecil P Whitt.

 

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10 Car Accessories That Could Be Dangerous


A car is an extension of the person driving it. And if you’re like most Americans, you see yourself as individual and unique — not simply a cookie-cutter floor model, but packed with personality and experiences that make you, you. The same can be true of your car — that is, if you’re willing to take that floor model and run with it.

With a car, if you can dream it, you can do it, from lifting, resculpting and refitting to an almost infinite number and variety of add-ons.

But beware: While manufacturers build with safety in mind, standards are less strict for aftermarket accessories and sometimes nonexistent for DIY projects. When adding personality to your vehicle, be sure you aren’t also adding danger. Let’s take a look at some risky car accessories.

 

10: Lift Kit

Even more important than the laws of country and state are the laws of the universe. And it doesn’t take Isaac Newton to tell you that top-heavy things like to flip. When you use a lift kit to boost your car’s center of gravity, it’s like resting a coin on its edge rather than on its face. The higher the boost, the more prone the car is to flipping.

In fact, one braking test study found that raising the suspension of a 1992 Ford F-150 by 4 inches (10 centimeters), lifting the body by 3 inches (7.6 centimeters) and adding 38-inch (96.5-centimeter) tires increased the likelihood of flipping by more than 30 percent and reduced braking performance by 25 percent .

And it’s not simply your own life that a lift kit endangers. Cars protect you best when they hit bumper to bumper. But in a collision, your lifted truck is likely to put its nose through the other driver’s window, making the crash much more severe.

Sure, jacking your ride could be totally boss (as your kids might say), but you may want to think twice before making your truck a monster.

 

9: Colored Fog Lights

Cars with lights on a foggy night
Stick with the standard-issue fog lights on your car — they’re safer for other drivers.

The thought on colored fog lights runs something like this: White light, made up of all the colors in the light spectrum, refracts through fog in weird and wild ways, lighting up the foggy sky in front of you like a bright, blank screen. But yellow light (with a longer wavelength and high sensitivity by the human eye) refracts in only one way, so while fog continues to make things a little blurry, using yellow light cuts through the fog much better than your manufacturer-issued headlights.

Unfortunately, that’s not true. The Ask a Scientist program at the U.S. Department of Energy explains that for a variety of reasons (including the relatively large size of fog droplets when compared with wavelengths of light), the only advantage of yellow fog lights is that they may look better to some people .

And they have a distinct disadvantage: distracting oncoming drivers. Perhaps you think it’s reasonable to draw the attention of drivers behind and around you, but do you really want to distract a driver who’s heading straight at you?

 

8: Dash-mounted TV Screens

A 2009 Nielsen report found that the average American watches 151 hours of television per month . You can do the math: That’s about 5 hours of TV every day. And today more than ever, Americans are even unwilling to unplug in the car.

It takes only a quick online search to find a plethora of DIY, how-to articles teaching drivers to install TV screens either in holes in the dashboard commonly occupied by radios or as stand-alone monitors that sit atop the dashboard.

Unfortunately, these screens are not only for backseat child viewing and for passenger entertainment anymore.

States like Virginia and Illinois expressly prohibit the installation of television viewing systems in the front areas of cars, and more states are following suit. But do you really need a law to tell you this is a bad idea? Unplug from the tube for the time it takes you to get from point A to point B, and you and your fellow drivers will be much safer.

7: GPS Systems

Car with GPS mounted on windshield 

A GPS can be both a source of distraction and a potential projectile.

Sure, a GPS is a distraction, but you have to know where you’re going, and it’s better than trying to read a map while zipping down the road, right? Wrong. A study by Privilege Insurance found that 19 percent of GPS users were distracted when driving as opposed to only 17 percent of traditional map users .

While much of this distraction can be remedied by practicing with your GPS and programming a destination prior to take off, an aftermarket GPS introduces two more dangers: the limited sight line and the projectile. If you didn’t see that stepladder in the middle of the road, it could be because in that critical split second, your view was blocked by your dash-mounted GPS. And that suction cup is unlikely to keep your GPS screen attached to the dash in a crash, rendering it a potentially dangerous projectile.

Think again before installing a GPS. And if you need food for thought, check out this episode of Mythbusters, which explores the power of in-car projectiles.

6: Cup Holders

Drinking and driving is dangerous, and that applies not only to alcoholic drinks but to all manner of beverages. Heading Insurance.com’s list of the top-10 most dangerous foods to consume while driving is coffee, which (as you may have noticed) is not only damp, but can be exceedingly hot. There’s nothing that induces mad swerving (and uncontrolled profanity) like boiling hot coffee in your lap. Also making the list of killer foods are soft drinks, due to both spillage and something that Insurance.com calls an unacceptable risk of “fizz up your nose” .

What this means is that it’s probably not a good idea to eat or drink while driving. And nothing says “I drink and drive” like the addition of an aftermarket cup holder. As if there wasn’t already enough chance of you dropping your drink in your lap, add to it the chance that your jury-rigged holder will detach from the vent where it hangs by the smallest of hooks and become something else to roll around under your feet.

 

5: Limo Tints

Silver car with tinted windows
You may think tinted windows look cool, but they cause reduced visibility, posing a danger to you, other drivers and pedestrians.

Not only do tinted windows block 65 percent of the sun’s heat and 99.9 percent of its damaging ultraviolet rays, but many think they’re (like a couple other entries on this list) totally boss. Though most states ban windshield and front-window tinting, you can still have your back windows tinted.

But even if the law gives you the green light, be sure to weigh the perceived awesomeness of tinted windows against the danger before taking your car to the local detail shop. The risk of reducing visibility out your back windows is obvious — say hello to sideswipes during lane changes. Less obvious, but no less dangerous, is the reduced eye contact with pedestrians and other drivers that tinting creates. How often do you wave another driver through a four-way stop, meet eyes with a pedestrian waiting at a crosswalk or use other types of sign language to signal your intentions and emotions to drivers around you? With tinted windows, you can kiss this communication goodbye.

4: Blackout Kits

Apparently, some car enthusiasts have decided that breaking the flow and uniform color of a car’s body with holes for things like lights is unseemly. Especially in the forums of Corvette and Mustang fans, you can find instructions and kits for smoothing over distracters like reverse lights, driving lights and even head- and taillights. Many of these blackouts are illegal on street-driven cars and are intended only for display or showroom use.

But again, should we really need laws that stop us from blacking out headlights? For those still scratching their heads: Lights were put on cars for a reason, namely so that you can see where you’re going, other drivers can see you and you can signal your intentions to change your path to other drivers. Going into stealth mode on the road may seem like fun, but so does becoming a ninja hit man, and if you’ve ever seen old kung fu movies, you know that ninja hit men never live very long.

 

3: Utility Trailers

Truck pulling trailer on highway
Think twice before towing a trailer — they’re one of the deadliest car accessories on the market.

Is an add-on car or truck trailer really an accessory? For the purpose of this article, yes, mainly because it’s one of the most deadly post-market add-ons any vehicle can take on. USA Today reports that more than one person per day is killed in the United States due to crashes in or with passenger vehicles towing trailers . The highest cause of trailer fatality is when poorly secured trailers break loose and careen or roll into traffic. This means that when you tow a trailer, it’s usually not your own life you’re taking into your hands. It’s the lives of random passing motorists who may be unprepared for your trailer to come skidding through a red light.

Also, drivers who only tow trailers once in a blue moon are likely to forget the trailer is there, meaning that they forget to take the extra length of the vehicle into account when turning or changing lanes.

2: In-car Microwave

While not especially prevalent, the microwave powered by your car’s cigarette lighter plug-in is both so awesome and so obviously a bad idea that this list would simply be incomplete without it. With so many commuters stuck in traffic and trying to multitask on the way to work, a surprising number of manufacturers have jumped into mini-microwave creation .

In fact, the mini microwave of death is but one in a category of dangerous in-car appliances that allow you to do things in your vehicle that you really should have done at home, including refrigerators, popcorn poppers, Wi-Fi routers, a range of personal grooming equipment and, of course, coffee makers. Your car should be for getting you from place to place, not for preparing meals and going through your daily getting-ready-for-work routine.

Though not technically an in-car accessory, some have even tried the addition of an under-car deep fryer, which also seems like a recipe for disaster.

1: Musical Car Horn

Woman's hand hitting car horn

Musical car horns can be very disctracting to other drivers — stick with the classic honk your car comes with!

There are a number of ways to make nearly any song you want come out of your smart phone. Now the same is true of car horns. For example, the Web site zercustoms.com allows you to install and then download a car horn system that plays selections from a variety of themes, including Christmas, reggae or tailgate. Some musical car horns are even set up to play MP3s .

Note that these systems are different from car PA systems, in which you play or speak whatever you like through a handheld microphone system. No, these musical car horns augment or replace your car’s existing horn.

Imagine a driver drifting into your lane on the freeway, at which point you go to warn him with your horn — only it plays Lady Gaga. Do you think this driver is more likely to get out of the way immediately or to be distracted and make a critical error? There are enough distractions on the road without adding musical horns to the mix.

 

Why Can’t You Use Your Cell Phone on an Airplane?


In 1991, the Federal Communications Commission (FCC) banned passengers from using their cell phones while on board an airplane that is in flight. The ban was instituted because the FCC suspected that the radio frequency emitted by cell phones could malfunction an airplane’s equipment systems. In complying with this rule, different airlines have instituted different policies about when phones can be turned on and off. In 2005, the FCC announced that it might consider lifting the ban on the use of cell phones on airplanes, with certain restrictions.

The FCC regulates the use of all electronic devices, including cell phones, on airplanes under the assumption that they may affect the communication systems on board. The Federal Aviation Administration (FAA) agrees with the FCC that cell phones may cause substantial interference with aircraft systems and supports the ban for all commercially operated airplanes. The use of cell phones on private or charter planes is not regulated, however, and many private flights permit passengers to use cell phones while in flight.

Lots of debate has surrounded the use of cell phones on airplanes. The primary concern is that cell phones may interfere with the navigation and communication systems of the plane, potentially resulting in devastating failure. Numerous airlines have reported disruptions in cabin pressure, compass function, and wireless navigation systems associated with the use of cell phones on board. The FCC, it seems, erred on the side of caution when it enforced an outright ban on the use of radio frequency emitting devices which could potentially cause an aircraft to crash.

There have also been some reports that the use of cell phones on planes may cause disruptions in ground communications because of interference. Others claim that the airlines and the FCC would simply prefer that consumers use the telecommunications systems mounted on most seat backs in commercial airplanes, because these phones are said to be highly profitable. Newer cell phones are capable of operating on very low power settings, which may not interfere with the aircraft as much. The FCC is attempting to establish an acceptable threshold of radio frequency emissions, so that cell phones could be used on airplanes without any fear of the navigation system failing or service on the ground being disrupted.