Steve Jobs defines a generation with his great innovative ideas and legendary products. He has used different strategy and principles which is one of the reasons for the huge success of the company. Alyson Shontell has explained some unusual ways that Steve Jobs had implemented.
Partner with the enemy
In the business war, it’s hard to believe that two competitor companies getting together. It’s unimaginable that two rival companies can be together. But here, Steve Jobs applied his extraordinary ideas and he made Bill Gates to invest a $150 Million in Apple. Apple had a financial loss from 12 years and that’s make him turned to Bill Gates and in 1997 at Macworld Expo Apple and Microsoft announced their partnership.
Change the business plan
When Apple started, it was only a Computer company. But Steve always wanted Apple to grow and he knew that the company needed to broaden its aspects for better growth. To become truly successful Apple needed to widen its approach. So the company began expanding its products. It did not stick to only computers and started release of Final Cut Pro, followed by MP3 players, music, iPhones and iPads. Even Jobs changed the company’s name from Apple Computer Inc. to Apple Inc. in 2007 to symbolize the new, broader vision.
Apple products can be considered as the most stylish product till date. In the year of 1998, Jobs called a meeting at Apple, and said, “You know what’s wrong with this company? The products have no sex in them,” as he realized that Apple’s products looked dated. But today Apple is credited for creating the most beautiful and stylish technology, from colorful iMacs to sleek iPads.
Creating their own retail store
Apple owned their own retail outlet stores as other retailers were not giving Apple products adequate solutions. Now Apple has more than 255 retail stores worldwide and they are the most favorite of the retail industry. This is one of the most thriving formulas for the success of the company.
Hiring different employees
Graduates and Engineers are not the only employees that Steve had hired, according to him they are not the only people who can run a company. Jobs said “Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.”
“Think Different” is an advertising slogan created for Apple in 1997. The campaign was one of the most effective of all the time. It inspired innovation and reinvention which Apple portrays today.
- The Apple Standard (mediapost.com)