Following its first comedy week in the US, YouTube has now announced the second edition of the same, in India. Mentioning the variety in consumption patterns, YouTube India officials are confident that comedy entertains all and will be a hit in the country.
The comedy week, between September 5 and 12, will facilitate new channel launches on the digital platform. Tying up with about 100 partners to get content of 400 hours, YouTube plans to launch 35 channels dedicated to comedy. The partners include Indian content producers and production houses.
All India Bakchod, Yo Yo Bharti Singh (featuring comedian Bharti), The Viral Fever (featuring the Qtiyapa team) and NH7 are some of the channels scheduled for launch during the week. The original content will be produced by O4 Digital Media, for 10 different channels on YouTube (www.youtube.com/comedyweek). The content is owned by the production house, which will get a percentage share from the advertisements gathered by the videos.
Comedy content will also be available on other channels, contributed and maintained by Rajshri, Eros, T-series, Shemaroo, Disney, Star, Colors, SabTV, Sri Adhikari Brothers, Telguone, MTV and Yash Raj films.
Television content from serials such as Comedy Circus, Dekh Bhai Dekh, Khichdi, Sarabhai versus Sarabhai, Comedy Nights with Kapil and The Great Indian Laughter Challenge will also be curated, along with Bollywood humorous content.
It will also feature comedians Like Cyrus Broacha, Vir Das, Bharti, Krushna, VIP, Saurabh Pant and Sugandha Raja Sagoo, and Indian regional language comedy content in Telugu, Tamil, Marathi, Punjabi, Malayalam, Gujarati and Kannada.
Gautam Anand, director, content partnerships, YouTube APAC, says, “Here in India, comedy shows contribute to over 30 per cent of total watch hours within the TV shows category, and in the past year, comedy show viewership has shown one of the fastest growths in viewership. Bringing Comedy Week to India allows us to give India’s audiences more of the content they love and discover new content that they can only enjoy on YouTube.”
In a conversation with afaqs!, Anand adds that there will be more such theme-based festivals in the future. In the US version, out of the total 150 partners, 100 partners saw an increase of about 40 per cent in their subscription base.
Interestingly, partnering with the television channels will help the company get some extra promotion for the content and hence, Comedy Week. The channels can promote their content in whatever way they want.
Sandeep Menon, director, marketing, Google India mentions that two television commercials will be released. Apart from that, digital will be used to communicate with the existing viewers.
He explains, “One thing that is peculiar to the Indian market is that while 1.2 billion people log in to YouTube now, we know that there is potential for bringing much more than that. So, communication has to go beyond the reach of internet.”
Further, he notes that there are over one billion people coming onto YouTube every month and over six billion hours of video watched every month. There’s tremendous growth and momentum for YouTube here in India.
Sanjiv Sharma, founder and executive chairman of O4 Digital Media, says, “There is a lot of scope in digital in the sense that video consumption is increasing by the day. On 10 channels, we will put up 10-15 fresh videos every day. The Cyrus Broacha channel alone will be launched with three-four shows and more will be launched as we go by.”
He shares that the best part of digital is that there is no time limit. He adds, “On TV, you have one screen to broadcast content and hence the time window is restricted.”
The production company aims to establish a strong presence online with original content. The exclusive content will include shows of leading stand up comedy stars, mimicry, slapstick comedy, sketch and character comedy.
India, the largest democracy in the world is stepping into its 67 year of independence. It’s a day when the country opens up its colorful wings like a peacock in its full glory. The flag-hoisting ceremonies, parades and cultural events could be seen across its terrain. The tri-color will find its glorious presence on high buildings and polls; people’s attire; accessories; homes and vehicles; and more. But how do the tech companies celebrate the big day in India? Take a look at it.
#1 Google Doodle
Google has doodled on India’s Independence Day seven times in the past eight years, only missed out in 2009. The first one in 2005 had a simple Ashok Chackra that made up second “O” in Google. The Independence Day doodle for 2012 was more creative where “G” was converted in to Peacock with its long neck making the curve of alphabet. The Google is all gearing up to bring a doodle to celebrate this year’s I-Day. Keep guessing what it will be till tomorrow.
#2 Flipkart Independence Day Offers
Flipkart, one of the biggest e-commerce company in India has geared up for independence day celebrations offering great deals in electronics, toys, home furnishing and other categories.
When it comes to electronic products, the site is offering lucky draws. The offer duration is from August 13 to August 16. During the offer period, everyday : 67 (marking 67 years of independence day) lucky customers will get 100 percent cashback; 158 (stands for 15th August) lucky customers will get 50 percent cashback; 1947 (marking the year we got independence) lucky customers will get 10 percent cashback.
Winners will be chosen via a lucky draw and will be informed via e-mail on August 30. Winner list will also be posted on flipkart.com Facebook page. Customers will get their cashback in the form of store credit and it will be credited into customers flipkart wallet account on August 30 and it can be redeemed on all products (clothing, footwear, accessories, books, electronics, etc.) listed by WS Retail on flipkart.com.
ALL customers (including lucky draw winners) will get an assured saving in the form of a store credit or instant cashback. Exact details will be mentioned under offer section on the product page.
You will get minimum 25 percent off on 1500+ brands of watches; an additional 25 percent off on selected brands, the offer holds good even for home furnishing.
#3 Google to celebrate India’s I-Day with “Google Impact Challenge.”
Ahead of India’s Independence Day celebrations this week, Google announced to launch ‘Google Impact Challenge in India’, inviting Indian nonprofits to tell how they would use technology to improve people’s lives.
At the end of the challenge, four nonprofits will each receive an Rs 3 crore (around $500,000) Global Impact Award and technical assistance from Google to bring their projects to life, the California-based tech-giant announced today.
“On the eve of India’s Independence Day, we’re celebrating the spirit of creativity and entrepreneurship of the world’s largest democracy by spotlighting the best local nonprofits that are using technology to make the world better,” Nikesh Arora, senior vice president and chief business officer, Google said on a blog post.
#4 Wishpicker offers chance to send in wishes to freedom fighters
The brainchild of two IIT graduates, the website ‘Wishpicker.Com’ , which began operations in January this year offers people a chance to send in wises to the people who fought for the freedom of the country.
The heroes – who are almost 90 years old now- include those who were imprisoned by the British, fought for the Indian national army, set a railway station on fire – among others.
“Our team got in touch with a few freedom fighters who are still alive, and on hearing their tales of courage and sacrifice, we realised that today’s youth has forgotten the hardships that our freedom fighters went through …” says Prateek Rathore who co-founded the site with Apurv Bansal.
People can log on to the site and leave their messages, including pictures messages says Rathore. A team from the website would present these wishes to them in person and senders would in turn receive photos of these freedom fighters with their messages.
“We are uploading the interviews of these heroes on the Internet, in order to spread awareness about the sacrifice that they made for the nation. We urge the youth to send in their wishes to these heroes, and make them feel special – something that they truly deserve”, says Rathore.
“Today we’re launching the Google Impact Challenge in India, inviting Indian nonprofits to tell us how they’d use technology to improve people’s lives.”
#5 Snapdeal is contributing to social cause on I-Day
The site says, “Celebrate this Independence Day by owning the Indian Tricolour. Say it with a flag All the proceeds from this sale will be donated to CRY (Child Rights and You). CRY is one of the oldest Indian NGOs working for the rights of underprivileged children of India. Over the last 3 decades CRY has reached out nearly 2 million children and has ensured lasting change in their lives.”
#6 Watch I-Day celebrations live on YouTube
The Indian Independence Day celebrations and the Prime Minister’s address to the Nation will be streamed live on Youtube. The stream will be made available tomorrow from 6:25 am onwards. The users will also be able to enjoy highlight clips from the celebrations. The Doordarshan has tied up with Google for the cause.
#7 Varighty.com is offering I-Day themed products
If you are looking for the Independence Day themed pillow cushions, mugs and other such utensils you can get it on Varighty.com. The website is also offering great deals on other products including electronics and accessories, furniture, artifacts and more.
#8 Amazon.in is offering books based at great price slashes
Amazon India has an offer to celebrate the Indian Independence Day. Amazon is offering 66 books (Kindle Version) for INR 66 each on the 66th Indian Independence day celebration. The list includes Patriots and Partisans: From Nehru to Hindutva and Beyond Durbar, Yayati: A Classic Tale of Lust, As The Crow Flies, My Experiments with Truth: An Autobiography, Jinnah vs. Gandhi The Bhagavad Gita According to Gandhi, and 22 others. There are also offers on selected electronic, apparel and other categories.
Google will use Google+, YouTube and Search to bring the Bollywood glamour to users on a digital platform.
Bollywood stars will join a Hangout on-air live from the green carpet, YouTube will capture the pre-event parties, and knowledge panels across Search will showcase everything one needs to know about the nominees.
“We are extremely excited to bring IIFA home this year. With this association, we hope to ensure a never before experience to all Indian movie lovers. We will use Google+, Google Search Trends and YouTube to provide a great experience to the IIFA watchers. This association will help us to reach out to millions of IIFA fans and bring live action from IIFA 2013 to their desk tops and mobiles,” said Sandeep Menon, director-marketing, Google India.
12.12.12 is the day which has a magic in it , it comes only once in hundred years and thats awesome that we are here to witness the magic .
And above all for us , the Die-hard fans of Thalaivar Rajini ,this day is even more special than any others. because he shares his 62nd Birthday on the very same day which makes it even more special.
The name we chant is Rajini , when the God treated him with more magic and this is one . not to mention the prayers and well wishes he has got from his fans all around the Globe .
Rajinikanth has been called the most popular Indian film actor of his time.His popularity has been attributed to “his uniquely styled dialogues and idiosyncrasies in films, as well as his political statements and philanthropy”.
“With never before presented insights on his personal and political life, this book, for the first time analyses the unmatched charm and magic of Rajinikanth that bridges the unique boy-next-door, down to earth persona, with that of his larger than life superstar image,” the publishers said in a statement.The book will also contain rare pictures and anecdotes.
Super Star Rajinikanth’s films are known for their “punch” dialogues. These are rhyming lines of dialogue delivered by the Rajinikanth to indirectly express his principles or position on political issues. Tamil magazines sometimes conduct competitions to predict possible punch dialogues for his forthcoming films. These dialogues are repeated many times in his movies and most of these have significance to the political situation at the time of release of relevant movies.
Listed below are some notable “punch” dialogues:
The search engine giant Google is facing heat from Indian telecom ministry and Income tax department at the same time. Telecom Minister Kapil Sibal said to Google and other social networking sites to monitor their content and was planning to pull up Google, now the tax department has slapped Google India.
Google is among the few large scale Internet ventures, to be profitable in the Indian market. Ninety-nine percent of Google’s revenue is derived from its advertising programs. Google India runs the Adwords programme whereby advertisements that appear on its website are sold in India to Indian business establishments.
Income tax department gave notice for Google India for not reveling correct revenues and for not producing its entire income for taxation. The profit and loss account filed by the company is not very clear to the IT department.
Tax department has questioned about paying tax on Google India’s net income which it gets from advertisements after crediting a sizeable amount as distribution fees to Google Ireland. It also built an argument on the basis of the contract between Google India and Google Ireland as Google India is conducting business and obtaining revenue from Adwords programme on its own account and the IT department wants the net income for Adwords programme only.
Tax department has estimated that in the 2008-09, Google India has admitted revenue of only 7.49 crore instead of showing the actual revenue of 167.32 crore. In addition to that tax was deducted at source (TDS) against the amount credited to Google Ireland. Based on the tax on gross income and TDS the department has made a claim of 74 crore for the year.
Google said that there is no error in accounting of revenue as it is dealing with Google Ireland at arm’s length for which adequate documentation has been maintained.
The decision of the department is expected to be of great significance as it would be applicable for other search engines also if the revenue is generated from India, even though the platform may be based offshore.
Many IT firms like Infosys, Wipro, Mahindra Satyam has also received notice from tax department before Google India. In August 2011, the department has ordered Satyam Computer Services, currently Mahindra Satyam, to pay a tax of 2,114 crore for assessment years 2002-03 and 2007-08. The Additional Commissioner of Income Tax has sent draft of proposed assessment orders together with draft notices to the company under the Income Tax Act, 1961, for 1,037.69 crore and 1,075.73 crore for assessment years 2002-03 and 2007-08, respectively. The draft of the proposed assessment orders proposes among disallowance of tax exemptions or deductions claimed by the company.
In February 2011, the department has also slapped a tax demand of over 450 crore on software giant Infosys Technologies for wrongfully claiming tax exemption on onshore services by declaring them as software exports. Infosys rival Wipro also got an inquiry notice from the Income Tax Department in May 2011 for the assessment year 2008-09.